How myths became blueprints and legends shaped spaces
Look, I'll be straight with you. This whole thing started because I was tired of cookie-cutter buildings that had zero soul.
Back in 2011, I was fresh outta grad school at the University of Toronto, full of ideas about how spaces could tell stories. But every firm I talked to wanted the same glass boxes, the same boring facades. Where was the magic? Where was the narrative?
So I did what any stubborn idealist would do—started my own practice in a cramped office on Queen Street West. The name? That came from a late-night conversation with my grandfather, who used to tell me old Celtic tales. He'd talk about zephyrs carrying messages between worlds, and runes holding ancient power. It clicked—what if buildings could do that too?
Fast forward to now, we're a team of twelve passionate folks who genuinely believe that modern architecture doesn't have to be soulless. And yeah, we're still learning as we go.
Every milestone's got a story, every project taught us something new
Founded Zephyr Rune Legends in a tiny office that leaked when it rained. Had three clients that first year—all friends who probably felt sorry for me. But hey, we delivered a residential renovation that won a local design mention, so it wasn't all charity work.
Symbol: The Phoenix—rebirth, new beginnings, rising from conventional ashes
Hired our first two full-time architects. Moved into a proper studio on Bay Street—the space we're still in today, actually. Landed our first commercial project, a boutique hotel in Distillery District that incorporated Norse-inspired patterns into the facade. Critics called it "bold," which I'm pretty sure was code for "weird," but clients loved it.
Symbol: The World Tree—growth, connection, establishing foundation
Won our first major award—OAA Design Excellence—for a sustainable community center in Scarborough. That project was tough, man. Budget cuts, timeline crunches, but we pulled through. Started getting calls from bigger clients who wanted something different. Team grew to seven people.
Symbol: The Dragon—guardianship of treasures, accumulation of knowledge and recognition
This was our breakthrough year. Completed the "Valkyrie Tower" mixed-use development—20 stories of residential and commercial space that integrated storm-water management with mythological motifs. Architecture Digest did a feature on us. Suddenly we weren't the weird ones anymore, we were "visionary." Funny how that works.
Symbol: Thor's Hammer—power, breakthrough moments, shaking foundations
COVID hit and honestly? We struggled like everyone else. Had to pivot to remote work, some projects got shelved. But we also got creative—started offering virtual 3D walkthroughs, which clients actually preferred. Took on heritage restoration work for the first time, preserving a 1920s theater while giving it new life. That project reminded me why I got into this in the first place.
Symbol: The Guardian—protection through adversity, adaptation, resilience
Opened our sustainability division—full focus on green building certifications, passive house design, the whole nine yards. Brought on specialists in biomimicry and environmental systems. Won our first international project in Vancouver, then another in Montreal. The team's at twelve now, and we're still picky about who we hire.
Symbol: Odysseus—journey, exploration, expanding horizons
Here we are today—still designing, still pushing boundaries, still trying to prove that architecture can have a soul. We're working on some projects I can't talk about yet, but they're gonna be special. The vision hasn't changed since day one: create spaces that tell stories, that connect people to something bigger than themselves.
Symbol: The Eternal Flame—ongoing journey, continuous evolution, never-ending story
Every building should feel like it belongs. Not just to its site, but to its story. Whether we're pulling inspiration from Celtic knotwork, Japanese mythology, or Indigenous Canadian traditions, we're not just slapping on decorative elements. We're weaving narratives into the DNA of the structure.
Sustainability isn't optional anymore—it's baseline. But we don't want our green buildings to scream "look how eco-friendly I am!" They should just work better, feel better, cost less to operate. Smart design shouldn't need a press release.
And honestly? We're not for everyone. If you want a standard office park or a McMansion, there are plenty of firms that'll do that for you. But if you want something with character, something that makes people stop and wonder "what's the story here?"—then yeah, let's talk.
Start Your LegendTalented folks who make the magic happen
Lead Sustainable Design
Former engineer who got bored with bridges. Now he's making buildings that breathe.
Heritage Restoration Specialist
She can look at a wall and tell you what year it was built. Seriously, it's uncanny.
3D Visualization Director
Turns our sketches into photo-realistic dreams. Former game designer, still hasn't lost the touch.
Whether you've got a clear vision or just a feeling, let's figure it out together